Avex designed its offices based on 3 key concepts to deliver more surprises and excitements!
Maximum attention to details was paid in selecting the themes and the interior design for each floor of the Avex building. For an office building, simply looking good is not enough. The building has been designed to maximize the convenience of the people working inside and is equipped with devices to ensure their safety. We have selected 10 remarkable aspects we want you to know about.
Construction on the Avex building was completed in Minami Aoyama in December 2017. Rather than simply reconstructing an existing building, we have created a completely new concept: that of a building which reflects the way we will be working in the future as well as the changes in the environment surrounding the entertainment industry. Masato Matsuura, Avex 's founder and CEO, explains the vision embodied by the office building.
Group Administrative Division
Director of the Group’s Strategy Division
The Avex building, designed to introduce a new way of working in the entertainment industry, contains a number of features not found in conventional offices. We talked to two of the key people involved about a wide array of topics, from the “free-address” layout of the office floors and the co-working space, to the design of the rehearsal and recording studios, the use of IoT and more.
TRANSIT GENERAL OFFICE INC.
CEO & President
Rather than an office which is convenient to work in, Avex wanted an office that makes working fun. The challenge was taken on by the Transit General Office (TGO) which boasted an extensive track record in working with trendy establishments. Sadahiro Nakamura and his team talked to us about the surprising design that, when first submitted, had the Avex people exclaim "You mean...This is our building?”
Many of our partners cooperated with us in designing, furnishing and completing the office building. We asked 8 of them for their impressions about the project.
Obayashi Corporation designed and constructed the building, Okamura Corporation designed the interior of the office floors from the 6th to the 16th, and Transit General Office designed and created the interior decorations for the floors from the 1st to the 5th and the 17th. Needless to say, the project was completed thanks to the help of many more partners, including system development companies and moving companies.
Publisher: Avex Inc.
Editorial Department: SHIBUYA PUBLISHING & BOOKSELLERS, LLC
Designer: Hiroe Nakamura, Ryohei Kaneda (floor map)
Writer: Yuya Oyamada （vision/concept/interior producers’ interview)
Photographer: SS Co., Ltd / Naomichi Sode (cover) ／Etsuko Murakami (portrait)／ Yuriko Tsuchida (interior)