close

History of the Avex

1988

04

Avex D. D. Inc. is established

  • The company is established as a wholesale distributor of imported records in a Machida apartment block, the "Sky Palace Machida"
  • At the time of establishment, it had four executives besides Masato Matsuura
  • The implementation of compilations or a "recommended playlist" format added significant value to imported records.
It all started here!

It all started here!

1990

02

The HI-BPM Studio opens in Machida

  • Production and remixing of Japanese music begins
  • SUPER EUROBEAT VOL.1 is released

SUPER EUROBEAT VOL.1 is released

09

The Avex Trax music label is established

  • A record label division is officially launched and marketing of in-house produced music begins

SUPER EUROBEAT VOL.9 is released

  • First in-house production of a CD series was the catalyst for the start as a record company
  • Exclusive contract with Dave Rogers in Italy
  • The CD series kept growing and by February 2014, VOL.227 was released.
Music production begins!

Music production begins!

The Eurobeat era takes off

avex trax
Birth of a long-running CD series

Birth of a long-running CD series

1991

05

Head office and studio moved to Minami Machida

  • Relocated to the "Kureindo Building" along National Route 16, near the Minami-Machida Station on the Den-en-toshi Line
08

MAHARAJAH NIGHT VOL.1 is released

  • A CD designed to recreate the atmosphere of the popular Maharaja Disco. With the participation of renowned Maharaja DJs King & Queen. Over 20,000 copies sold
  • Free-admission voucher to Maharaja is attached to CD jacket
Free admission voucher to Maharaja attached

Free admission voucher to Maharaja attached

1992

02

JULIANA'S TOKYO is released

  • Avex-organized collaboration with Juliana Tokyo dance club, known as the "Techno House Disco"
  • 100,000 copies are sold thanks to the growing techno boom and Juliana's popularity
  • Includes music by T-99, Cubic 22, XL RECORDINGS and L.A. STYLE
  • Free-admission voucher to Juliana Tokyo is attached
09

TETSUYA KOMURO PRESENTS TMN SONG MEETS DISCOSTYLE is released

  • TMN's euro covers are released in collaboration with Tetsuya Komuro
  • The collaboration with Komuro opens the door to the TRF debut on the following year (1993)
12

TK RAVE FACTORY (trf) event is held

  • Winter's Greatest Dancing Event (4 hour parties held for 4 days in December, and 5 days in January) held in Yokohama's former Yokohama Bayside Club
  • Continuous live performances held on experimental basis prior to TRF release
Collaboration with Juliana Tokyo

Collaboration with Juliana Tokyo

Collaboration with Tetsuya Komuro

Collaboration with Tetsuya Komuro

1993

02

TRF debut

  • Simultaneous release of GOING 2 DANCE / OPEN YOUR MIND single and TRF-THIS IS THE TRUTH album
05

Head office relocated to Minami Aoyama in Minato-ku district, Tokyo

  • Headquarters relocated to Kyushu Building on Koto-dori street
08

Avex Rave'93 event is held at Tokyo Dome

  • Billed as "The most powerful disco event ever!"
  • A grand sum of the AvexTrax label's three years in the music business, intended as a thank-you present to dance music fans. Entrance was free of charge, and while tickets could be reserved in advance through ticket agencies, just like for regular concerts and music events, the 23,000 available tickets sold out in just 4 hours. 220,000 copies of the A Avex rave'93 PRODUCED BY a Avex Trax CD with attached entrance voucher were also sold. An on the day of the rave, an army of 50,000 people showed up, making the event a huge success.
  • A few days later, the Avex RAVE'93 LIVE in TOKYO DOME CD, recounting the events inside the Dome, is released
12

The Cutting Edge Inc. record company is established

  • New Cutting Edge label is launched, steering the image of Avex Trax, long associated with dance music, towards rock.
  • The label, featuring artists like Capella and UK soul diva Jaki Graham, released many works by talented artists and became instantly famous
Exponential surge to success

Exponential surge to success

Invading the center of Tokyo

Invading the center of Tokyo

The most powerful disco event ever

The most powerful disco event ever

1994

12

The Welfare dance club opens

  • Bananarama and Capella play at the Grand Opening, while Cheryl Lynn shows up at Christmas
  • TRF, m.c.A・T, EUROGROOVE and Hitomi play at the new year's eve Countdown Party
The Welfare dance club opens

1995

07

Artist management company White Atlas Inc. is established

  • Established as a production company fully owned by Avex

1996

02

Head office is moved to the current location

  • The number of employees exceeds 250

1997

10

Domestic sales company Avex Distribution Inc. is established

  • Following the increase in sales, Avex starts selling its products through its own company
  • All planning, production and manufacturing is handled by the new sales company.
    Sales are tailored to the label's potential and efficiency is increased
  • We start selling our own products

1998

04

Company name is changed from Avex D. D.. to Avex Inc. following a merger

07

AVEX TAIWAN INC. is established In Taipei, Taiwan

10

Shares are registered with the Japan Securities Dealers Association and over-the-counter trading of shares begins

Public offering of stocks to celebrate 10th anniversary
Public offering of stocks to celebrate 10th anniversary

Public offering of stocks to celebrate 10th anniversary

From over-the-counter trading of shares to the Tokyo Exchange in one year

From over-the-counter trading of shares to the Tokyo Exchange in one year

1999

12

Listed in the First Section of the Tokyo Stock Exchange

new logo is introduced

2000

11

Signing of agreement with South Korea's S.M. Entertainment

  • Licensing agreement signed for releases in Japan and Korea

2001

10

Avex Artist Academy opens

  • A school for discovering and nurturing new artists opens in Tokyo's Harajuku district
Artist Academy

2002

08

A-nation Avex SUMMER FESTA 2002 is held nationwide

  • A mobile outdoor festival featuring 10 shows in 7 different venues over the course of 1 month which drew more than 270,000 people
  • The final show on August 31 at a special outdoor venue in Odaiba featured simultaneous acoustic live shows and anime events. Avex's entertainment contents were provided through different media, thus pioneering the format of today's "A-nation" events. Live performances by Avex's artists were held side by side with music-inspired secondary events that saw the the participation of the public like fashion shows, anime character shows, fireworks and more.
  • Participating artists included Every Little Thing, Ayumi Hamasaki, Do As Infinity, Dream, Kumi Koda, BoA, EXILE, Day after tomorrow, Globe and more.
The birth of "A-nation"
The birth of "A-nation"

The birth of "A-nation"

2004

10

Avex Group Holdings Inc. and new company Avex Inc. are established and transferred to a special company by corporate split

  • Avex Inc. is split into special companies Avex Group Holdings Inc, and Avex Inc. (which would change its name to Avex Entertainment Inc. in April 2005)
The birth of "A-nation"

2005

06

The Muumo music distribution service for mobile phones is launched

  • In an industry first, a membership-based music site offering Avex's music is launched
  • Avex begins producing contents with features that are unique to Avex artists, including acappella versions and alternate takes
Muumo

In an industry first, a service for distributing the Company's own music is launched

2007

04

Avex Marketing Communications Inc. merges with Avex Network Inc. to form Avex Marketing Inc.

  • Packaging and digital distribution are integrated. Integrated marketing, centered around artists as well as products, enables Avex to offer attractive products that don't fit into rigid categories.
Integration of packaging and distribution

Integration of packaging and distribution

2008

11

The Red Cliff Part I movie is released

2009

04

Avex Telecommunications Broadcasting Inc., a merging company with NTT DOCOMO, INC., is established

  • A company offering membership-based film distribution services for mobile phones is established
05

The BeeTV film distribution website for mobile phones is launched

NTT DOCOMO, INC.

Start of video-on-demand distribution

Start of video-on-demand distribution

2010

04

Change in management structure

12

The Next Era 2014 medium-term management plan is announced

2011

10

Avex Classics International Inc. is established

  • The Avex Innovation Competition entrepreneurial recruitment project is launched
11

The D Market VIDEO Store Powered by BeeTV is launched

Avex Classics International Inc.

2012

05

Tree Village opens inside Tokyo Sky Tree

10

Avex Entertainment Inc. Acquires UULA Corporation (a joint venture with SOFTBANK CORP, currently a consolidated subsidiary) and turns it into a subsidiary

Tree Village

Alliance with SOFTBANK CORP.

Alliance with SOFTBANK CORP.

2013

02

The "UULA" flat-rate music distribution service is launched

04

Avex's 25th anniversary

06

The Next VISION 2020 new corporate philosophy and tagline are announced

10

Avex Management Inc.'s commercial operations are split between the newly-established Avex Vanguard Inc., Avex Vibe Production Inc. and Avex Sports Inc.

11

The rebuilding of the Minami Aoyama head office is announced

  • Construction is scheduled to start in October 2014 and end in the fall of 2017
UULA

25th

MOVE THE WORLD

New office is scheduled to be completed in 2017

New office is scheduled to be completed in 2017

2014

04

Avex Pictures Corporation is established

  • Planning, production and sales of movies
07

Avex Marketing Inc. is renamed Avex Music Creative Inc. (currently a consolidated subsidiary) and Avex · Entertainment Inc .is renamed Avex Digital Inc. (currently a consolidated subsidiary)

12

AWA Inc. Is established by Avex Digital Inc. and Cyber Agent Inc.

Pictures

Consolidated subsidiary

awa

2015

03

Anime Times Inc. (currently a consolidated subsidiary) is established by Avex Pictures Inc., Kodansha Inc., Shueisha Inc. and Shogakkan Inc.

04

D Video powered by BeeTV becomes dTV

05

AWA is launched

  • Subscription-based (flat rate) music distribution service
06

LINE MUSIC is launched

Avex Nico Inc. is established

  • Planning and development of interactive programs aimed at female viewers
09

Avex International Holdings Singapore Pte. Ltd. is renamed Avex Asia Pte. Ltd.

Anime Times

d-tv

AWA is launched

line

established by Avex Pictures Inc.

Avex Asia Pte.Ltd.

2016

02

NexTone Inc. is established

06

Avex International Holding Corporation (currently a consolidated subsidiary), Avex International Inc. (currently a consolidated subsidiary) and Avex Travel Creativity (currently a consolidated subsidiary) are established

12

Avex Ventures Inc. is established

NexTone Inc. is established

2017

04

"Avex Music Creative Inc. (a surviving company established in October 1997) and Avex ·Live Creative Inc. (a dissolving company established in November 1990) merge and are renamed Avex Entertainment (currently a consolidated subsidiary)

11

Would change its name to Avex Entertainment Inc.

12

Grand opening of the Avex building.

Would change its name to Avex Entertainment Inc.

Grand opening of the Avex building.