In the "Avex Group’s Growth Strategy 2020 -A future-oriented entertainment company" released in May 2016, we defined our current position on the eve of 2020 as our "third foundation" and announced our determination to carry out company-wide reforms.
With the aim of promoting such reforms, we switched to a new business execution structure, established the new "Really! Mad + Pure" tagline, a reference to the need to return to our roots, presented a new brand logo and changed our corporate name to "Avex Inc."
At the same time, we optimized the whole company in order to promote synergy among our various businesses and concentrate on the 3 business domains of "music", "animation" and "digital," and proceeded to enhance the appeal and value of our products and services to the tune of "Entertainment × Tech."
Furthermore, in December 2017 we celebrated the grand opening of our office building. It incorporates the three concepts of "Fostering communication and collaboration,” “Creating a rewarding workplace” and “Offering features unique to entertainment companies," and it was designed and built with the purpose of nurturing a new entertainment-centered community and spurring unique work smarts and innovation in the Avex spirit.
We are all very excited about Avex's future endeavors, we hope you are too.