Greetings from Avex Inc. Representative Director and Chairman Masato Matsuura and Representative Director, CEO Katsumi Kuroiwa.
In Avex, it all began from the dance music my friend suggested me tolisten to one day during university.
I still vividly remember how shocked I felt to know such music existed at the time as I mainly listened to rock and pop music.
In 1988, Avex began as a wholesale business of imported music records. Until now, we have been expanding businesses into various areas such as record labels, live music performances, animation, and filmmaking. Nonetheless, they all trace back to the desire of simply bringing excitement and surprises to audiences through entertainment, just as I felt as a university student.
Despite the arrival of Web 3.0, our fundamental motivation never deviates even to this day. We will uncover new entertainment possibilities, create countless moving works and talents, and continue to bring excitement to the world.
Representative Director and Chairman
In May 2022, Avex announced “avex vision 2027” as the mid-term management plan. Along with the announcement, we redefined our values since the foundation and laid out our future objectives as our corporate philosophy.
“Making impossible entertainment, possible.
We believe in your abilities, uniqueness and creativity in building a future that is exciting and world changing.”
Nowadays, we recognize the significance of IP values heightening undeniably as entertainment intensely changes beyond the concept of region and time. In such an environment, our assignment is to discover, develop and deliver these IP values, which will be adored by people worldwide.
Within “avex vision 2027,” we have positioned this as the focal strategy, and we will promote value creation in the areas of record labels, live music performances, and animation/film, in addition to management that only Avex can do.
Furthermore, in order to continue to be the entertainment company of choice for the artists and creators we advance with, we will strengthen our human resources and work on enhancing environments where their creativity can shine.
To keep challenging the infinite possibilities of entertainment and continually bring new excitements along the side of diverse talents is what we believe leads to a prosperous future for the people around the world.
Making impossible entertainment, possible.
Representative Director, CEO