Corporate Philosophy
Our mission is to seek out and cultivate new talent, then work with that talent to nurture it and foster new feelings and sympathies among viewers throughout the world, all the while believing in our artists' multifaceted creativity.
That is what we mean when we say our mission is to expand the possibilities of entertainment.
By continuing to pursue those challenges here at avex, we're confident that we are working to build an exuberant future throughout the whole world.
Tagline
The ones who change the world are those who are both mad and pure.
We here at avex aim to think outside the box, to the point where others may question whether we might be mad. That is how passionate we are about remaining true and pure to our intent and continuing to astonish the whole world, to keep our fans saying "Really?!" at our content.
Brand logo
Our brand logo and color scheme were designed by John Warwicker, a founding member of the creative studio "Tomato" which is active throughout the world and well-versed in Japanese design and typography.
The lowercase "a" has been part of avex's identity since the company was founded. Mr. Warwicker created our brand's logo inspired by a Möbius strip of madness and purity; the logo ultimately symbolizes the future our company holds in store.
It signifies our desire to continue creating culture as a 21st-century company, to be an organization wholly devoted to bringing smiles to our fans' faces, and to forget about being an adult and return to being a kid at heart.
And, just like our founder Max Matsuura's mantra that he's held since starting the company—"What may be common sense for the industry is not so for us,"—the logo heralds back to Avex's DNA, DNA that tells us to keep trying over and over again, no matter how unattainable the goal might seem.