Avex Entertainment Inc. (Headquarters: Minato-ku, Tokyo; President, CEO: Katsumi Kuroiwa) and AEG Presents LLC (Headquarters: California, U.S.A.; Chairman, CEO: Jay Marciano), a company responsible for the live entertainment business of AEG, the world's leading sports and entertainment company and a developer of entertainment facilities, announced the formation of AEGX, a complementary partnership. The venture utilizes the specific strengths and reach of each of the two companies to create unique international opportunities in both artist development and live entertainment. (AEGX Official Website: https://aegx.jp/）
Under its strategic theme Entertainment x Tech x Global, Avex strives to create strong intellectual property to succeed in the new era. It has been stepping up content development and network enhancement globally to market its intellectual property not only within Japan but to fast-growing markets around the world. AEGX will accelerate the global strategy in the live music domain and its expansion.
AEGX will provide Avex with access to AEG Presents' worldwide portfolio of venues, festivals, and global touring partnerships to help expand the profile of Asian artists and content across a global audience. Likewise, AEG Presents will be able to utilize Avex's resources and platform identity in Japan to provide international artists the ability to reach the Japanese audience, while simultaneously continuing the company's live-event expansion in the market. The partnership enables both parties to super-serve artists and audiences in an increasingly hyper-connected and borderless music ecosystem.
The initial focus points for the new venture will be the co-promotion of AEG artists in Japan, the development of music festivals and venues in the market, and the promotion of global tours for Asian artists, including both artists signed to Avex and non-Avex artists.
【Quotes from AEG and Avex】
■Jay Marciano, Chairman & CEO, AEG Presents
"This is really a perfect example of synergies being scaled for the benefit of global artist development, which is at the core of what we do," said Jay Marciano, Chairman and CEO, AEG Presents. "Partnering with Avex to launch AEGX gives both Avex and AEG Presents a path to create real opportunities for musicians who increasingly see the world as a borderless global community. I can't wait to see what we all do together."
■Katsumi Kuroiwa, President, CEO, Avex Entertainment Inc.
"We are very excited to announce the launch of AEGX with AEG Presents. Our companies both share the same goal with this new partnership: AEGX will serve music fans around the world by contributing to the global development of western artists, while also expanding the reach of Japanese artists beyond its borders. The COVID-19 pandemic reminds us of the positive power and limitless potential of music and entertainment. We are thrilled to take this stride forward together and look forward to the future."
【ABOUT AEG PRESENTS】
AEG Presents is a global promoter of music and festivals, owner and operator of clubs and theaters, playing a central role in the world's leading comprehensive live entertainment company, AEG (Anschutz Entertainment Group). As a real estate developer specializing in developing entertainment district, AEG owns and operates over 300 venues around the world including L.A. LIVE (Los Angeles, U.S.A.), The O2 Arena (London, England), and Mercedes Platz (Berlin, Germany) and also owns and manages multiple professional sports teams in the U.S. and Europe including LA Lakers, LA Kings and LA Galaxy. AEG Presents promotes over 22,000 events and sells over 160 million tickets annually and holds global touring rights of world's biggest artists such as Celine Dion, Ed Sheeran, the Rolling Stones, Taylor Swift and many more. They also present music festivals in more than 5o cities around the world including the iconic Coachella Valley Music & Arts Festival.
www.aegpresents.com
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