Avex Entertainment Inc.(Headquarters: Minato-ku, Tokyo; President, CEO: Katsumi Kuroiwa) signed a license agreement for Shockwave, a digital album released today, Friday, June 11, 2021, by Marshmello, an internationally acclaimed music producer/artist. The agreement is on domestic rights in Japan. This is the first time for Marshmello to sign a license agreement for one of his albums. 
Marshmello was first in the Billboard DJ rankings in 2019, drawing more than 10 million viewers to his virtual concert held in Fortnite*1, a popular online game, in February of the same year. Marshmello also headlined the opening ceremony of the 2020-21 UEFA Champions League finals. The American music producer/artist is very influential internationally. He has many big hits, including the music video Alone which has more than two billion views on YouTube, and he has also collaborated with Selena Gomez in Wolves and with Bastille in Happier.
Advocating its strategic theme, Entertainment x Tech x Global, Avex promotes the creation of strong content IP (hereinafter "IP")*2 to survive in the new era. Avex is committed to the development of IP that can be expanded both domestically and globally. Also, Avex has expanded global IP across Japan by, for example, signing song license agreements with globally active artists and organizing their concerts in Japan.
To date, Marshmello has globally released his albums on his own label in a digital format without a contract with a major label. Marshmello and Avex concluded a license agreement for his digital album because of Avex's roots in dance music and because it is an entertainment company that comprehensively deals in music, concerts, merchandising, fan clubs, animation, and many other fields in Japan. Based on the agreement, Avex will distribute, promote and create digital solutions for Shockwave, the artist's digital album, in Japan. Through these activities, Avex will communicate the appeal of Marshmello to many Japanese people, including his fans.
About Shockwave
Official website :https://avex.jp/marshmello/
Streaming site :https://avex.lnk.to/MarshmelloShockwave
Statement from Marshmello
I'm very happy and proud to be working with Avex to better service my Japanese fans.
So excited for the release of Shockwave!
Marshmello's profile
A cute, fantastic mask is the symbol of the American artist/music producer. Marshmello makes groove-oriented, electronic dance music using many synthesizer and bass sounds. In 2015, he began releasing tracks online and by the late 2010's became successful in the mainstream dance music scene. Alone, his single released in 2016, has been viewed more than two billion times on YouTube. He has collaborated with top international artists such as Selena Gomez, Khalid, Anne-Marie, Bastille, Chvrches, Halsey and the Jonas Brothers and has also produced numerous hits in the pop music scene. His success is not limited to music. Marshmello held the first-ever virtual concert in Fortnite, an internationally popular video game, wowing more than 10 million viewers. Original Marshmello merch was also made available in the game. He is also very entrepreneurially with his newly developed kids channel 'Mellodees', and has his own line of the tasty treat 'Stuffed Puffs'. A Marshmello phenomenon is happening all over the world. His iconic alter ego has attracted many fans, and Marshmello's music spans many different genres from his roots in electronic dance music, to pop music. His musical talent has made him an overwhelming presence and one of the world's most attention-getting artists.
*1 Fortnite is a popular online action game released by Epic Games in 2017. It is played by 200 million people around the world.
*2 IP: intellectual property. In the entertainment field, IP refers to artists, talent, music, animation and video works, characters and games among others.
Avex website and social media
Corporate site:https://avex.com/jp/en/
Twitter:https://twitter.com/avex_pr
Facebook:https://www.facebook.com/avex.official
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